Benchmarking Metrics: The Online Showdown of SEO!
In Search Engine Optimisation (SEO), Benchmarking Metrics against competitors involves comparing Key Performance Indicators (KPIs) to assess the relative success of your online presence.
Regularly tracking these benchmarking metrics allows you to adapt your Search Engine Optimisation (SEO) strategy based on industry trends and competitor performance. It provides insights into areas where you excel and areas that require improvement, contributing to a more effective and competitive online presence.
Examples of SEO Benchmarking Metrics that you can track…
Organic Traffic:
Your Metric:
Track the number of visitors your website attracts through organic search.
Benchmarking:
Compare this metric with your competitors to understand who is gaining more traction in organic search results.
Keyword Rankings:
Your Metric:
Monitor the rankings of your target keywords on search engine results pages (SERPs).
Benchmarking:
Compare your keyword rankings with those of your competitors to identify areas where you can improve or where you outperform them.
Learn more about: What is Keyword Optimisation
Backlink Profile:
Your Metric:
Assess the number and quality of backlinks pointing to your website.
Benchmarking:
Compare your backlink profile with competitors to understand how well your link-building strategy aligns with industry standards.
Learn more about: What Are Backlinks
Page Load Speed:
Your Metric:
Measure the speed at which your web pages load.
Benchmarking:
Compare your page load speed with competitors to ensure your site provides a better user experience.
Conversion Rates:
Your Metric:
Track the percentage of visitors who complete desired actions (e.g., making a purchase, filling out a form).
Benchmarking:
Compare your conversion rates with competitors to assess the effectiveness of your website in converting visitors.
Social Media Engagement:
Your Metric:
Analyse your likes, shares, comments, and overall engagement on social media platforms.
Benchmarking:
Compare your social media engagement metrics with competitors to identify strengths and areas for improvement.
Mobile Responsiveness:
Your Metric:
Evaluate how well your website performs on different responsive devices.
Benchmarking:
Compare your site responsiveness with competitors to ensure your site is optimised for a responsive device audience.
Local SEO Performance:
Your Metric:
Assess local search visibility, including Google My Business optimisation, directories, and local citations.
Benchmarking:
Compare your local SEO performance with competitors to understand your position in local search results.
Content Engagement:
Your Metric:
Measure the engagement metrics of your content, such as time on page and bounce rate.
Benchmarking:
Compare content engagement metrics with competitors to identify content strategies that resonate with your target audience.
Technical SEO Health:
Your Metric:
Conduct a technical SEO audit to identify and fix issues affecting your website’s health.
Benchmarking:
Compare your technical SEO health with competitors to ensure your site meets industry standards.
Benchmarking Metrics Summary:
Using your Benchmarking Metrics results is like a compass guiding your digital strategy. As you navigate through these metrics, unveiling strengths, revealing areas for enhancement, you can craft a SEO strategy that not only adapts to search and industry trends but propels you towards a more effective and competitive online presence.
Each tracked metric is a piece of the puzzle, forming a comprehensive picture that empowers you to outshine the competition and carve your path to SEO success. So, embrace the insights, refine your approach, and let the benchmarking journey be the catalyst for your SERPs (Search Engine Results Pages) triumph.
Learn more about the Key Components of On-page SEO in these Articles:
- On-Page SEO: A Guide for Website Content and Blog Articles
- Title Tags and Meta Descriptions
- Content Snippets
- Header Tags (H1, H2, etc.)
- URL Structures
- Keyword Optimisation
- Image Alt Text
- Internal and External Links
- Anchor Links
and to learn more about content creation, you can read about Evergreen Content and Pillar Method for Content Creation.